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Top CRM Platforms Compared

We’ve analyzed 200+ CRM platforms to bring you the best options. Compare features, pricing, and user ratings all in one place.

OnePageCRM

5/5

Small businesses who want CRM that feels like a simple to-do list, not rocket science.

Detailed Overview

Stop drowning in complicated CRM hell. OnePageCRM turns contact chaos into a simple daily to-do list. Every lead gets one clear “next action.” Follow the system, close more deals, grow your business.Retry

Pros

  • Next Action system – Every contact gets one clear follow-up task, nothing slips through cracks

 

  • Stupid simple setup – 21-day free trial, running in minutes not weeks

 

  • Dirt cheap pricing – Starts at $9.95/month, 4 months free with annual plans

 

  • One-click lead capture – Chrome extension grabs contacts from any website instantly

 

  • Email tracking built-in – See who opens your emails and when to follow up

 

  • Outstanding support – Real humans who actually care, available via phone/chat/email

 

  • Mobile apps included – AI route planner for field sales visits
Cons
  • Designed for simplicity – Missing complex automation and advanced reporting

 

  • Limited integrations – Covers basics but fewer options than enterprise CRMs

 

  • Basic customization – Great for standard workflows, less flexible for unique processes

 

  • Search could be better – Finding specific contacts in large databases can be tedious

From $19.95 User/Month

“OnePageCRM keeps all our participant and referrer details safely in one place, reminds me when to follow up, and helps us stay compliant with data protection. I love how it focuses me on the next action — whether that’s updating a referrer, thanking a donor, or booking in a session. As a small charity, this level of clarity and organisation makes a huge difference.”

— Louise B. Founder and ceo

Keap

5/5

Established small businesses

Detailed Overview

Stop juggling six different tools. Keap combines CRM, email marketing, payments, and automation into one profit-pumping machine. Expensive? Yes. Worth every penny if you’re serious about automation? Absolutely.

Pros

  • Everything in one box – CRM, email, SMS, payments, invoicing, and landing pages included
  • Drag-and-drop automation – Build complex sales sequences without coding
  • Built-in payment processing – Accept payments and send invoices directly from contacts
  • Dedicated success manager – Personal coaching included with every plan
  • AI-powered assistant – Helps write emails and optimize campaigns automatically
  • SMS marketing included – 500 free texts monthly plus automated messaging
Cons
  • Desktop-focused design – Mobile app could be more polished
  • Designed for simplicity – May lack some advanced enterprise automation features
  • Email campaigns work best with Gmail – Other email providers have limited functionality
  • Focused feature set – Doesn’t include invoicing or proposal tools (integrates with others)

From $249/mo

“What I like best about Keap is how it brings everything together in one place—CRM, email marketing, automation, and payments. The automation workflows are incredibly powerful yet easy to set up, which saves me hours each week. I especially appreciate how simple it is to track leads, follow up automatically, and move contacts through different pipelines without anything slipping through the cracks.

The integration between contact records and email sequences is seamless, so I can personalize communication at scale while still making each client feel valued. For a small business owner, the all-in-one approach means I don’t need to juggle five different tools it’s all right there in Keap.”

Amber J. | Outsourcing Advisor

Close

5/5

Sales-oriented small to mid-sized teams

Detailed Overview

Close is an all-in-one sales CRM that helps fast-moving teams communicate, automate, and close deals faster. It unifies calling, email, and SMS in one platform, with AI tools and strong integrations that boost productivity and keep reps focused on selling.

Pros

  • All-in-one platform with calling, email & SMS

  • Powerful automation & AI tools

  • Clean, intuitive interface

  • Strong reporting & analytics

  • Wide range of integrations

Cons
  • No free plan, only trial

  • Advanced features cost more

  • Limited marketing automation

  • Can feel pricey for small teams

 

From $35 Per seat / month.

The user end for me and for my callers has been very easy. Everything is at hand, from emails to notes, without having to fumble around to find them. The smart views are dynamic and make sure that the leads I call are during their local business hours. Customer support always gets back to me very quickly when I have a question.

Kevin V.  | Account Manager

Folk

4/5

Solo founders and small teams who want dead-simple CRM without enterprise bloat.

Detailed Overview

Finally, a CRM that doesn’t make you want to scream. Folk turns relationship chaos into profit-generating order. Import LinkedIn contacts instantly, send AI-powered emails, close deals faster. Simple enough for solopreneurs, powerful enough to scale.

Pros

  • One-click LinkedIn importing – Chrome extension grabs contacts from LinkedIn, Gmail, X instantly
  • AI-powered everything – Magic fields and email writing that actually works
  • Spreadsheet simplicity – If you know Excel, you’ll master this in minutes
  • Lightning-fast setup – No training needed, dive right in and start closing
  • Contact enrichment magic – Find any email address with one click
  • Stellar customer support – Real humans respond in minutes, not days
  • 6,000+ integrations – Connects with everything via Zapier
Cons
  • Designed for simplicity – Missing advanced sales features like lead scoring
  • Better for small teams – May not scale for large enterprise operations
  • Basic reporting – Analytics are functional but not deeply detailed
  • Zapier dependency – Most integrations require third-party connections

From $$20/member/month

“Folk is clean, intuitive, and doesn’t bury me in clutter. Enrichment is one-click and saves me hours of research, pulling in roles, emails, and context automatically. The smart fields and lightweight structure make it easy to keep my pipeline moving without needing a full-time admin. I can import, enrich, and segment my leads in minutes instead of days. And the Sales Navigator click-to-add and Magic Fields let me get creative with my process, building a flow that feels custom without being heavy.”
Barrett S. Business Dev/PM

Pipedrive

5/5

Best Sales Team CRM

Detailed Overview

Pipedrive is a visual, sales-focused CRM with an AI Sales Assistant, perfect for SMB teams that want pipeline clarity, automations and fast setup (no enterprise bloat).

Pros

  • User-friendly interface and navigation
  • Excellent customer support
  • Robust integration capabilities
  • Scalable for growing businesses
  • Comprehensive reporting features
Cons
  • Learning curve for advanced features
  • Pricing can be high for small teams
  • Limited offline functionality
  • Some features require additional setup

From $$9/user/mo

“This CRM has transformed our sales process and improved our customer relationships significantly. Highly recommended!”
— Business Owner, Tech Company

HubSpot

4/5

Best CRM Small Business

Detailed Overview

HubSpot CRM is a free, user-friendly platform ideal for businesses of all sizes to manage customer relationships and streamline sales, marketing, and service processes.

Pros

  • User-friendly interface and navigation
  • Excellent customer support
  • Robust integration capabilities
  • Scalable for growing businesses
  • Comprehensive reporting features
Cons
  • Learning curve for advanced features
  • Pricing can be high for small teams
  • Limited offline functionality
  • Some features require additional setup

From $9/user/mo

“This CRM has transformed our sales process and improved our customer relationships significantly. Highly recommended!”
— Business Owner, Tech Company

Brevo

5/5

Best Pipeline CRM

Detailed Overview

Brevo CRM is an all-in-one platform ideal for small to medium-sized businesses, offering tools to manage sales pipelines, automate marketing, and enhance customer relationships.

Pros

  • User-friendly interface and navigation
  • Excellent customer support
  • Robust integration capabilities
  • Scalable for growing businesses
  • Comprehensive reporting features
Cons
  • Learning curve for advanced features
  • Pricing can be high for small teams
  • Limited offline functionality
  • Some features require additional setup

From $$9/user/mo

“This CRM has transformed our sales process and improved our customer relationships significantly. Highly recommended!”
— Business Owner, Tech Company

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— Sarah Johnson, VP Sales at TechCorp

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